IMO News
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Singapore
Tourism Board (STB) has joined hands with booking platform Have Halal Will
Travel (HHWT) and research company CrescentRating to launch a series of
marketing collaterals and tourism products in a bid to attract Muslim travelers
from around Asian countries. The STB is now focusing on the need to
aggressively tap halal travel boom.
The STB is
association with CrescentRating has developed a 44-page guide book providing
details about halal dining offerings as well as other cultural activities in the
country.
Media
reports quoted Fazal Bahardeen, CEO of CrescentRating & Halaltrip, as
saying that the guide book will be released in English in March, and will later
on published in Bahasa Indonesia and Bhasa Melayu as well.
HHWT has
also tied up with companies like Klook and Traveloka for developing online
promotions and tour products targeted at Muslim millennials and families.
A study
conducted by HHWT said that though Singapore